Category Archives: usability

LoFi Prototyping with Balsamiq Mock-Ups

Every now and again I get to use an application that just works. Sometimes I feel compelled to tell others about it. We had a product development workshop this weekend and one of our aims was to ensure that our … Continue reading

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That explains the eclipse fans…

From “Explaining Cognitive Lock-In: The Role of Skill-Based Habits of Use in Consumer Choice” via “Product loyalty: consumers mistake familiarity with superiority”. “We introduce and test a theory of how the choices consumers make are influenced by skill-based habits of … Continue reading

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