Monthly Archives: June 2007

That explains the eclipse fans…

Posted on June 6, 2007 by mike

From “Explaining Cognitive Lock-In: The Role of Skill-Based Habits of Use in Consumer Choice” via “Product loyalty: consumers mistake familiarity with superiority”. “We introduce and test a theory of how the choices consumers make are influenced by skill-based habits of … Continue reading →

Posted in usability, user-interface | 4 Comments